Listerine 1920s

(with pictures) Oct 1 20In the 1920s, the manufacturers of Listerine started a bold advertising campaign which was designed to target bad breath. Sep 2 20By the late 1920s, Listerine was the countryaposs third-largest print advertiser. Now a Johnson Johnson product, Listerine is part of an oral hygiene category that has exploded into a billion. Listerine a 19- m Dec 2 20Clipping found in The Pittsburgh Press in Pittsburgh, Pennsylvania on Mar 1 1920.

LISTERINE Antiseptic: A Very Useful Product Kilmer House Feb 2 20Some of the products advertising held echoes of its original purpose as a surgical disinfectant, such as ads urging its use to disinfect small cuts, or this excerpt from an ad from the 1920s encouraging consumers to dab LISTERINE under their arms to use as a deodorant.

LISTERINE Antiseptic: A Very Useful Product Kilmer House

Listerine - 1920s LISTERINE mouthwash renames bad breath halitosis and sales rise. Before the advent of this campaign, bad breath was not a major concern for most people the Listerine manufacturers popularized the term halitosis and put bad breath into the forefront of the minds of consumers, encouraging them to solve the problem with regular Listerine. Also, the teeth will kind of reorganize themselves in the bones.

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